Designing Corporate Signage: 3 Top Tips
If you want your business to succeed, it is important that you have good signage. A good sign will help to create a fantastic first impression as customers approach your business premises. Well designed signage will also help you to develop your business brand, making it easy for customers to identify and trust your product or service. If you want to get the best results from your business signage, follow the tips below.
Don't overload the sign with information
When it comes to corporate signs, it is important to remember that less is sometimes more. If you overload your sign with information, it will be difficult for people to read and understand. You should establish 2 or 3 things you wish to include on your sign and rank them by importance. The most valuable information on the sign is usually the name of your business. The business name may then be followed by your opening hours or a company slogan and website address. If you opt for a logo or graphic that customers will instantly recognise, you should be able to cut down on the amount of text required.
Make sure that your sign can be seen
A sign is only useful if it can be seen. When thinking about the visibility of your sign, the first thing you should consider is its location. The sign should be located on your business premises either on a pole or attached at height on the side of a building. You should also ensure that trees and other obstacles such as power lines and buildings do not block the view of your sign.
You should also consider the size of the text and the colour of your corporate signage. Even if it is in a great location, if your sign features small text or colours that blend with the surrounding area, it may be difficult to spot and read. Using large text and bold colours will make it easy for people to see your sign.
Choose the right font and colours
When designing the typographical layout for your sign, you should use a mix of upper and lower case letters, as this will catch the eye and make it easier to read. You should also choose a font which is clean and easy to read. If you instead choose a script font which looks like handwriting, it may be tough to read from a distance.
If you would like further advice about corporate signage, contact a sign manufacturer today.